Nobody is forcing a company to provide a service. You have fundamentally misunderstood this. Regulation requires that if a company does offer a service, then it

Nobody is forcing a company to provide a service. You have fundamentally misunderstood this. Regulation requires that if a company does offer a service, then it is not permissible to require mandatory data collection. The company is free to stop offering that service if it cannot offer it in a legal manner.