I was thinking, maybe it's a great thing the web cannot be monetized on a gigantic scale? Maybe it's not too late to turn the tide against tracking, censorship

I was thinking, maybe it's a great thing the web cannot be monetized on a gigantic scale? Maybe it's not too late to turn the tide against tracking, censorship and thought-policing going on on the internet if the giant tech corps cannot earn money on it anymore. That leaves just the governments, but hey, it seems like a step in the right direction... Naive I know.