Correct. The crux of the issue in the economics of the web is that users privacy value is not explicitly part of the advertiser-publisher transaction. Advertise

Correct. The crux of the issue in the economics of the web is that users privacy value is not explicitly part of the advertiser-publisher transaction. Advertisers want more data because it works. Publishers are ok with that as long as it doesn't bother their users too much. But it's not explicitly priced in the transaction, and users have no say in the transaction at all.