"Always violate your conscience" does not sound like good advice. Maybe you're working on the assumption that you "feel guilty" about deals that are actually fa

"Always violate your conscience" does not sound like good advice. Maybe you're working on the assumption that you "feel guilty" about deals that are actually fair? Besides which, economics is all based on the fact that two parties in a trade can both win because they want different things. Eg, you have a surplus of oranges, I have a surplus of apples. I value my first apple highly (I like apples!) but my ten thousandth apple is nearly worthless to me. I'd happily trade that last apple for a tenth of an orange. And you'd gladly trade your last orange for a tenth of an apple. We trade some of our fruit 1:1 and we both got a deal 10x better than what we'd accept.