They're people who have X thousand or more followers. This gives them the power to influence their audience. Yes, many got to where they are based on their loo

They're people who have X thousand or more followers. This gives them the power to influence their audience. Yes, many got to where they are based on their looks. But there's also plenty of talented photographers, 3D artists, traditional artists, craftspeople, athletes, and hobbyists with large followings on IG. Influencers are created and supported by followers like you. They don't gain that status because they're particularly skilled at anything or good marketers - they gain that status because people choose to follow them. If the majority of Insta users valued higher-quality content over shallow looks, the talented creators mentioned above would be the top influencers. It's a reflection of the user base (and on some level society as a whole).