4 ms·

It seems to have worked better than well for New York Times: https://digiday.com/media/gumgumtest-new-york-times-gdpr-cut-off-ad-exchanges-europe-ad-revenue/ ht

• mochomocha 7y ago
  It might be good for supply (publishers) short term, but it's worse for demand (advertisers) and for ads quality since it removes personalization opportunities. An open-market like RTB where offer meets demand is more efficient (except for privacy-minded users which aren't even part of the transaction). It's also worse for supply long-term as it ties them more to Google and FB, or to a non-scalable contract negotiation process mad-men style with a handful of advertisers.
• LaGrange 7y ago
  > except for privacy-minded users ...that's like saying "high standards of medicine are bad except for hygiene-minded users." The fact that the user has other concerns in their life doesn't change the fact that it's still bad for them.