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Ask HN: How to differentiate your product if it's not the first in its niche
I've noticed that a lot of new SaaS products are usually iterations on previous businesses. I think this is a good thing since it proves that the market is there etc... but having built a couple of "similar but not exactly" products myself I'm often stuck on how to market the business so that it's exciting and press worthy. So I'm asking those of you with product that improve on but didn't invent the wheel, how do you differentiate yourself and make yourself "press worthy"?
- ydnaclementine 7y agoThe assumption is that you’re getting into the space because you’re interested and have some sort of knowledge/know-how/tech that the preexisting competitors don’t in order to you an edge/differentiator, however incremental. Otherwise, you’re right, you’re just another version of a different company.