Conveniently I just heard this on a podcast, and it's called "escalation of commitment." Basically, people hate to be wrong in public, and the more public perso

Conveniently I just heard this on a podcast, and it's called "escalation of commitment." Basically, people hate to be wrong in public, and the more public person you are, the harder it gets. So instead of admitting a fault, they double-down on what's obviously a false statement. Details from the podcast -> https://smashnotes.com/p/this-is-your-life-in-silicon-valley/e/do-you-prefer-starbucks-blue-bottle-or-philz-guests-philz-coffee-ceo-jacob-jaber-techcrunch-reporter-kate-clark/s/what-is-escalation-of-commitment?playtime=1869.584478 https://smashnotes.com/p/this-is-your-life-in-silicon-valley...