We arguably have that in the Prius Prime, or had that in the recently discontinued Chevy Volt. I think the marketing and design is tough. So far, there really

We arguably have that in the Prius Prime, or had that in the recently discontinued Chevy Volt. I think the marketing and design is tough. So far, there really isn’t an electric car market in North America. There is a Tesla market—they sell well, but basically every other electric vehicle is sold at a substantial loss and in tiny volumes to satisfy various government mandates. In my opinion, people buy a Tesla because they are buying a Tesla, and then people can see you driving a Tesla. Same thing we saw with hybrids. There is a Prius market, because you are obviously driving a hybrid car with brand recognition, and otherwise nobody is buying the Honda Insight or hybrid Camry. And I think it’s tough to market, quickly, how a plug-in hybrid works. It is not the simplest drivetrain, and trying to explain to people when you have to plug it in and how to get the best electric mileage and yes the engine will run occasionally and yeah that’ll be weird when it kicks in...a pure electric car is just conceptually easier to understand.