At least in the U.S., TP is one of the few things that's differentiated--they have 3-5 different ones, each a clone of a different brand like Charmin Ultra or Q

At least in the U.S., TP is one of the few things that's differentiated--they have 3-5 different ones, each a clone of a different brand like Charmin Ultra or Quilted Northern or Angel Soft. There's a little thing in the corner of the packaging that says "Compare to Cottonelle" or whatever. I took a photo of the one we like so I know which to get next time :)