The basic idea of Google Circles - that we have small circles that we share content and engage with, was basically sound. Google+'s misstep was to overlay a cl

The basic idea of Google Circles - that we have small circles that we share content and engage with, was basically sound. Google+'s misstep was to overlay a clumsy UI and load a lot of the work of setting up and maintaining those circles on the user. Neither do a lot of users have the clean line between "Close Friend", "Friend" and "Acquaintance" clear in their head.