Manually processing DMCA takedown requests would be a huge hassle, but this is still on Google - even without the DMCA and just with regular IP law they would s

Manually processing DMCA takedown requests would be a huge hassle, but this is still on Google - even without the DMCA and just with regular IP law they would still have a system like this if for no other reason than to appease the companies they want on Play Movies / Youtube rentals. They have deals with the MPAA / mafia that certainly include draconian contentID as a prerequisite of you being able to "rent" movies on Youtube. And Youtube has had for years Netflix-styled stars in its eyes. They want to be cozy with big media and trudging all over their individual creators is business as usual if it gets them favorable deals with the "big boys".