There is another important aspect to this where it could be valuable to have an identity provider for people who have ski, golf/clublink, family sports, tennis,

There is another important aspect to this where it could be valuable to have an identity provider for people who have ski, golf/clublink, family sports, tennis, and business club memberships. Most private clubs have fewer than 2k members, but there is a great deal of affinity between them for services, and a digital channel to the ~1m people in the world who pay for private club memberships could be a play. Quintessentially, Velocity Black, and Vertu, among others, have tried to crack this market, but I don't know how much traction they managed. When Uber first launched they reached out with a promotion through one of the old business clubs I was a member of. What's different about skiing is it's mainly whole families. I think this is a sleeper exciting play.