Unless the target market is techie/entrepreneur, I can't imagine anyone using HN as a marketing tool. Instead, I think most "Show HN" posts are requests for fe

Unless the target market is techie/entrepreneur, I can't imagine anyone using HN as a marketing tool. Instead, I think most "Show HN" posts are requests for feedback from an audience who is generally pretty smart about UX/marketing/conversion. As for competition, any Show HN posts that show off successful sites are successful because of a lot of reasons. I haven't seen a rash of Bingo Card Creator competitors or Balsamiq competitors-- and they are two of the most open "Show HN" guys that I can think of. Their businesses are continuing to prosper/grow.