I agree that Nissan was definitely more significant in the (early) mass-market electric segment. However, for the people I know who purchased Teslas, a lot of t

I agree that Nissan was definitely more significant in the (early) mass-market electric segment. However, for the people I know who purchased Teslas, a lot of their decision had to do with a Tesla not seeming like a quirky or weird electric car with compromises. The range of most Tesla models far exceeds that of the Leaf, and while they obviously cost more partly as a result, a lot of people would prefer a vehicle that makes EVs seem usable, normal, futuristic, and "cool" though expensive rather than one that makes EVs accessible to people already interested in them who are willing to change their habits and preferences somewhat. It seems like a distinction in branding that Tesla seemed to hit the mark on, in my view.