It’s great they’re being open about their efforts, and I am very excited about my preorder. However I have to say it feels odd that their chat app is a rebrand

It’s great they’re being open about their efforts, and I am very excited about my preorder. However I have to say it feels odd that their chat app is a rebranded Matrix, and that much of the software offering seems to be the same. Why not just use the original? I don’t mean to be dogmatic. After all, it’s open source, do what you want with it. But it seems superfluous and confusing.