* Writing is cheap, research is expensive. * People are rewarded for how long they can keep people looking at ads, not how much value those readers find in the

* Writing is cheap, research is expensive. * People are rewarded for how long they can keep people looking at ads, not how much value those readers find in their work. * Finding/re-engaging an audience via aggregator sites such as this one is cheaper than maintaining an audience loyal to the quality of your journalism. For the most part, people click on titles, rather than domain names. The end result is small amounts of content, disbursed as slowly as possible, with a clickbait title.