For the longest time the going claim was that Google had automated systems that used parsed data on your email only to serve ads on demand (in relation to the e

For the longest time the going claim was that Google had automated systems that used parsed data on your email only to serve ads on demand (in relation to the email(s) -- not following your around the net). That nothing was being logged/crawled, nothing was being ingested, etc. That seemed fairly innocuous and seems like a reasonable return. But we learned over time that they're doing massive data trawling, in this case every purchase made. And as always there's a theoretical advantage...maybe in the future Google will identify when you can get something for less, etc. But the reward (much like the location of a theatre) is so tiny and abstract that if people had the choice most would say no thanks. Just as I don't need Google to tell me about my flights, I have much better alternatives for that. In each case the advantage is 99% for Google, 1% for the consumer, but it's coached in a "your advantage" pitch much like a Payday Loan company commercial that talks about how much they just want to help people out. Google Maps on iOS a while back was seemingly irritated that I had its permission set to only see location while I have the app open. "But if you allow background logging we can tell you where you parked!" it whined. In return for giving Google the wholesale access to my location I would get this minuscule possible advantage. No thanks.