I think you're side-stepping the issue. If no one is interested in watching the $90m show, it fails regardless of whether everyone or only one outlet can make

I think you're side-stepping the issue. If no one is interested in watching the $90m show, it fails regardless of whether everyone or only one outlet can make it available. It has to have public popularity in order to even get to the starting line of there being some contention over which avenue through which it is distributed.