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I thought my store was the only one. At Stater Bros. the Coke product 12-packs will almost always be “on sale” at either 3/10.99, 4/12.99, or sometimes even 5/1
by function_seven 7y ago
I thought my store was the only one. At Stater Bros. the Coke product 12-packs will almost always be “on sale” at either 3/10.99, 4/12.99, or sometimes even 5/14.99. (And you must buy the multiple listed to get the deal)
Every time, without fail, the Diet Coke column is nearly empty while the Coke, Sprite, and Coke Zero ones are full. Not only that, but Diet Coke gets the smallest portion of the endcap.
My only rationale for this is that these are loss leaders, and the Diet Coke is too popular to allow too much room? I don’t know.
- y4mi 7y agoAs if. All coke products are way over priced. Just look at the pricing between different serving sizes. Their price differs often less than 30%, even if you compare 0.5l to 2l.
- function_seven 7y agoGiven their sales numbers, I’m sure the prices are spot on. The people buying a 500ml bottle of Coke aren’t looking to lug around a 2L bottle, and the people buying a 2L bottle are focused on saving money. Me, I like cans. They’re about 35¢ apiece. That’s cheap enough to not worry about, and way better than getting a fountain soda at a fast food restaurant. Market segmentation at its finest!
- cameronbrown 7y agoHere in the UK I've seen cans priced at 2/3 a regular bottle - far worse value.
- CydeWeys 7y ago2L bottles are just way too big unless you have multiple people drinking or a serious habit (in which case you really should just cut back). The problem is the soda goes stale so quickly once opened. My ideal is soda fountain machines, but of course I'm not gonna have one of those in my apartment, so the next best is cans.
- y4mi 7y agoi meant overpriced in the context of the parent comment calling them loss leaders.
- stjohnswarts 7y agoand the aluminum gets recycled!
- wcunning 7y agoReasons that I can think of: 1) they don't want to take more of a loss than they have to go get you in the door, 2) the people who buy diet coke or diet Dr pepper are statistically more likely to shop sales than the people who buy non-diet, 3) the relative allotted shelf space and display area aren't just a store manager decision, but actually a product the grocery store sells to the manufacturers, 4) (2) & (3) imply that stores in different class areas of town might have very different which product sells quickly and utterly fail to optimize stocking of the thing you noticed when it literally never sells out at the Kroger a mile away, for example.
- function_seven 7y agoI think your #3 makes a lot of sense. I always forget how much the manufacturer can often dictate shelf placement and layout.