I attended a UX seminar once. We split into groups and were assigned a scenario: improve the check-in experience at a fictional hotel (acted out by the organize

I attended a UX seminar once. We split into groups and were assigned a scenario: improve the check-in experience at a fictional hotel (acted out by the organizers). Literally every other group began their presentation with, "We built an app that..." Most involved checking in by phone. Meanwhile, our group noticed a number of basic inefficiencies and suboptimal interactions, and proposed about 5-10 improvements to policies and staff procedures. We all watched the same skit. I thought the solutions were so obvious as to be on the nose, but evidently not.