>It also makes people not want to go there if they don’t have spare change. I think it fits the philosophy. They aim at customers that have a mindset to go out

>It also makes people not want to go there if they don’t have spare change. I think it fits the philosophy. They aim at customers that have a mindset to go out and save. They are prepared. They're willing to work a bit to save money, but hope to compromise a bit less on quality.