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I think they know exactly what they're doing. Those soda deals are usually loss leaders, i.e. the store takes a loss on every 12-pack they sell, but make it up
by jonas21 7y ago
I think they know exactly what they're doing. Those soda deals are usually loss leaders, i.e. the store takes a loss on every 12-pack they sell, but make it up in all of the other stuff you buy now that you're in the store.
If they can get you to come into the store and not buy the soda, that's a great outcome. Of course, if that happens too often, you'll stop going, so it's a balance. They've probably figured out how much to stock to maximize profits -- which might seem nonsensical if you were thinking they were trying to maximize soda sales.
- eunoia 7y agoI don’t understand how the soda display is supposed to pull in new shoppers. Americans tend to drive to the grocery store in my experience. To me, this means most people committed to shopping at the store long before they got there and saw the soda display.
- callalex 7y agoIt’s the driving aspect that adds the competitiveness. If you’re driving, a 15 minute drive can get you to a lot of different stores with the same amount of effort.
- CamperBob2 7y agoIf they can get you to come into the store and not buy the soda, that's a great outcome. No, that's a terrible outcome, because they have taught me to check the soda aisle first (and they have kindly put it near the front of the store where it's convenient to do so). If the shelf is empty, I just turn around and head for the competing grocery store down the street.... ... which, of course, is owned by the same conglomerate. Grrr.