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> On a related note: Lidl tried and failed to get a foothold here in Norway with similar tactics. It didn't work. Perhaps because our mainstream store chains ar
by usr1106 7y ago
> On a related note: Lidl tried and failed to get a foothold here in Norway with similar tactics. It didn't work. Perhaps because our mainstream store chains are already so similar to Lidl, except our domestic chains offer actual name brand products and the Lidl stores didn't, and I think that's why they failed.
I don't think that sounds like the most likely reason. I have seen Lidl's arrival to Finland. And at least with respect to prices Norway and Finland are very similar, namely exorbitantly expensive if you compare to central Europe.
Also in Finland price competition did not use to be very fierce. They are only few players and it was an unwritten agreement that business is more comfortable to do without any price wars, consumers pay...
So when Lidl came there was massive pressure on suppliers not to sell to Lidl. If you sell to Lidl (with initially some 20-30 stores) you will not sell to us any longer (with many hundreds of stores). For several years Lidl had to ship nearly every product from central Europe. Which was not only expensive, but also were the products partly exotic to the consumers. For me as German living in Finland Lidl was better than the finest specialty shop, lots of products you could not buy anywhere else and very cheap. After a couple of years the supplier boycott started to fade away, consumer acceptance grew and my specialty shop was no longer :(
Could it have been a similar story in Norway?
Finland was also hit hard by a recession from 2008 - 2017. I understand Norway was doing much better these years and salaries are high. So the demand for low price options might have not been so wide-spread, making their market entry even more difficult.
(Edit: added a "without" to fix logic error)
- stkdump 7y agoWithout knowing it exactly I have an idea that Norway might be a harder nut to crack because it is outside the EU and some rules don't apply there. I seem to remember something like a butter (?) crisis over there some time ago. That could never happen in a country that has fluent trade with its neighbors.
- usr1106 7y ago> Without knowing it exactly I have an idea that Norway might be a harder nut to crack because it is outside the EU and some rules don't apply there. Norway is a member of the common market, it is said to be the most integrated non-member. Aldi/Lidl seem to be successful in Australia, USA, and Switzerland so I don't think EU membership is a requirement for their business model to succeed. Without being an expert in the field, I'd say it's more important to find the right balance between the aggressive company model and some local practices you better do not attack. Some local managements seem to be better to find the right middle ground than others. As also mentioned in the article Walmart failed in Germany. But Mc Donald's or Ikea haven't, so it can't be generally impossible in Germany. However, being a member of the EU inner market does not apply for agriculture in the case of Norway. I guess this means if you have are sourcing frozen french fries you can get them on the EU market, but potatoes you need to source locally or pay potential customs. But I am not sure how the border line between agriculture and everything else belonging to the common market is actually defined. Nor do I know how relevant customs on agriculture are. > I seem to remember something like a butter (?) crisis over there some time ago. That could never happen in a country that has fluent trade with its neighbors. France had a butter crisis in 2017. Your search engine will bring up many articles. But France is in the common EU agriculture market and France is in the Euro. So I don't think your argument really holds. Whether Norway had a any butter crisis is beyond my knowledge.