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The article does cover all these points about well-off people shopping there, too. In fact, it points out that "Aldi’s core shopper tends to make more money and
by kemayo 7y ago
The article does cover all these points about well-off people shopping there, too. In fact, it points out that "Aldi’s core shopper tends to make more money and have a slightly higher education level than the overall grocery shopper".
- kevin_thibedeau 7y agoTheir streamlined checkout is the secret. Much better than waiting 10 minutes in line at Wal-Mart for the privilege of checking yourself out and then exiting past the "greeter" who assumes you're a thief.
- NeedMoreTea 7y agoThat and consistent placement that isn't constantly rearranging the whole store or order on shelves based on which brands they want to push hardest this week. Nor having 244 brands of everything competing for attention. You can load the things you do want so much faster. We mostly know exactly where stuff is going to be - as it's always been there. Sure it breaks sometimes when they add new items, or switch in the Xmas range, but compared to the majors - very rarely.
- post_break 7y agoKrogers pulled me back a little with scan bag go. Scan your stuff while you shop, pay at self checkout, walk out. It's so much faster than even Aldi.
- Barrin92 7y agoYes, I don't know if that's a German thing somehow exported with it, but here in Germany ALDI was always one of the places that was somehow classless, where you could meet anyone from the chancellor to bank executives to someone scraping by, everybody likes cheap and quick shopping I guess.