"Does anyone else find the term "Deep Work" to be pretentious?" I don't. It's a description of the work they're doing, not themselves. There's a bit more to i

"Does anyone else find the term "Deep Work" to be pretentious?" I don't. It's a description of the work they're doing, not themselves. There's a bit more to it. In the book of the same name (Deep Work), he talks about how the kind of work you can do when you can get away from the distractions creates value beyond the same amount of time spread around those distractions. Deep work: "professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate" (Cal Newport) focus: "to concentrate attention or effort" (Merriam-Webster) Do you feel like they are self important because they were turning you away or declining invitations so they could focus, or because they are essentially describing their work as having high value?