That seems like a fair reaction. I suspect a trigger for me was watching Bill Nye light the globe on fire yelling at us to wake up. https://www.washingtonpost.

That seems like a fair reaction. I suspect a trigger for me was watching Bill Nye light the globe on fire yelling at us to wake up. https://www.washingtonpost.com/science/2019/05/13/you-idiots-bill-nyes-fiery-message-leaders-stalling-climate-change/?utm_term=.0ec6db4781d5 https://www.washingtonpost.com/science/2019/05/13/you-idiots... Back to the announcement, parents might be more receptive if the advertisement was more about enhancing the outdoor experience.