For anyone who doesn't get it, the name and logo comes from the famous story where Henry Ford, maker of the Model T -- one of the first affordable automobiles,

For anyone who doesn't get it, the name and logo comes from the famous story where Henry Ford, maker of the Model T -- one of the first affordable automobiles, because it was made on an assembly line -- said "Any customer can have a car painted any color that he wants so long as it is black." This quote and assembly-line idea translate into the branding of this project. (The project logo is visually similar to the modern Ford company logo, but with the word Black instead of Ford.)