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I wonder how much Aldi's rise in America has to do with consumers facing steep wage stagnation and less discretionary income. 20 years ago Aldi's were only in

I wonder how much Aldi's rise in America has to do with consumers facing steep wage stagnation and less discretionary income. 20 years ago Aldi's were only in poor immigrant neighborhoods, now they're everywhere.

teh_klev 7y ago
In the article, the section "Cheap kombucha on the shelves, BMWs in the parking lots" says: For Aldi, part of its success lies in appealing not only to low or mid-income shoppers, but to wealthier ones as well. Aldi’s core shopper tends to make more money and have a slightly higher education level than the overall grocery shopper, according to Bain. On a recent trip to an Aldi in Hackensack, New Jersey, luxury vehicles, including a $50,000 Jaguar and an $80,000 Tesla Model X, dotted the small parking lot alongside Toyotas, Fords and Hondas. Walmart’s Foran has marveled that when he visited an Aldi in Australia, BMWs and Mercedes were in the parking lot there, too. I think they're just generally liked across right across a whole spectrum of incomes.
- SomeHacker44 7y ago
  If it is true that you can get in and out faster (not even caring about cheaper) then I can imagine that would appeal to a lot of wealthy(er) but time strapped people.
  - teh_klev 7y ago
    From personal experience (Scotland, Ireland), both Lidl and Aldi do tend to be in places where you kinda do need a car to shop there. They are pretty convenient compared to larger stores such as Tesco or ASDA (Walmart's UK brand) where shopping is more of an "expedition".
- reallydude 7y ago
  Relevant? https://www.youtube.com/watch?v=2UFc1pr2yUU https://www.youtube.com/watch?v=2UFc1pr2yUU
  - teh_klev 7y ago
    Ha ha...."$80's for my 6 items". Is it "Whole Salary" I believe Whole Foods are jokingly called in the US?
    - trevyn 7y ago
      “Whole Paycheck”, but yeah.
- bluGill 7y ago
  Jaguar, Tesla, and BMW are not cars of the wealthy, they are cars of those who want to appear wealthy even though they are barely getting by. The average poor person probably has as much savings (though of course the poor person has a more modest lifestyle) https://en.wikipedia.org/wiki/The_Millionaire_Next_Door https://en.wikipedia.org/wiki/The_Millionaire_Next_Door

teh_klev 7y ago

In the article, the section "Cheap kombucha on the shelves, BMWs in the parking lots" says: For Aldi, part of its success lies in appealing not only to low or mid-income shoppers, but to wealthier ones as well. Aldi’s core shopper tends to make more money and have a slightly higher education level than the overall grocery shopper, according to Bain. On a recent trip to an Aldi in Hackensack, New Jersey, luxury vehicles, including a $50,000 Jaguar and an $80,000 Tesla Model X, dotted the small parking lot alongside Toyotas, Fords and Hondas. Walmart’s Foran has marveled that when he visited an Aldi in Australia, BMWs and Mercedes were in the parking lot there, too. I think they're just generally liked across right across a whole spectrum of incomes.

SomeHacker44 7y ago
If it is true that you can get in and out faster (not even caring about cheaper) then I can imagine that would appeal to a lot of wealthy(er) but time strapped people.
- teh_klev 7y ago
  From personal experience (Scotland, Ireland), both Lidl and Aldi do tend to be in places where you kinda do need a car to shop there. They are pretty convenient compared to larger stores such as Tesco or ASDA (Walmart's UK brand) where shopping is more of an "expedition".
reallydude 7y ago
Relevant? https://www.youtube.com/watch?v=2UFc1pr2yUU https://www.youtube.com/watch?v=2UFc1pr2yUU
- teh_klev 7y ago
  Ha ha...."$80's for my 6 items". Is it "Whole Salary" I believe Whole Foods are jokingly called in the US?
  - trevyn 7y ago
    “Whole Paycheck”, but yeah.
bluGill 7y ago
Jaguar, Tesla, and BMW are not cars of the wealthy, they are cars of those who want to appear wealthy even though they are barely getting by. The average poor person probably has as much savings (though of course the poor person has a more modest lifestyle) https://en.wikipedia.org/wiki/The_Millionaire_Next_Door https://en.wikipedia.org/wiki/The_Millionaire_Next_Door