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My friend's feet hurt, so she invented new shoes
Esther is a friend of mine that lives here in San Francisco. She's a single founder. I've watched from the sidelines, and once or twice given an opinion or two, as she started her business in the last year or so.
It started with her hating to walk around SF in heels and not wanting to carry sneakers. She hand-made her first prototype, has researched and found manufacturers in LA and China, and basically done every thing on her own to get her product out the door.
She had a personal problem, saw that other people have a similar one, and went out to solve it.
- geuis 16y agoEsther is a friend of mine that lives here in San Francisco. She's a single founder. I've watched from the sidelines, and once or twice given an opinion or two, as she started her business in the last year or so. It started with her hating to walk around SF in heels and not wanting to carry sneakers. She hand-made her first prototype, has researched and found manufacturers in LA and China, and basically done every thing on her own to get her product out the door. She had a personal problem, saw that other people have a similar one, and went out to solve it.