"So we’ve put all these small kind of niche businesses on the map, whether it’s a — whether it’s a helicopter club that’s offering flying lessons, and we sell 2

"So we’ve put all these small kind of niche businesses on the map, whether it’s a — whether it’s a helicopter club that’s offering flying lessons, and we sell 2,500 coupons" They're talking about Philip Greenspun's [1] encounter with Groupon, about which he says: "I think what this shows is that we were much worse at marketing than even we could have believed." [2] [1] http://philip.greenspun.com/panda/ http://philip.greenspun.com/panda/ [2] http://blogs.law.harvard.edu/philg/2010/03/19/groupon-marketing-results/ http://blogs.law.harvard.edu/philg/2010/03/19/groupon-market...