Grocery Outlet will on occasion have significant deals on things like gluten-free ingredients, things that might not exist at Safeway, but do at Whole Foods (at

Grocery Outlet will on occasion have significant deals on things like gluten-free ingredients, things that might not exist at Safeway, but do at Whole Foods (at significantly higher prices). This is an interesting wrinkle: a lot of budget stores just completely avoid products that might appeal to the "luxury" WF customer. But, I've seen trust start to develop with a broad demographic. People using social media to tell each other when GO has some of these expensive products. I've not seen this broad of a demographic reach with other budget stores. GO seems to be purely about "buying cheap, sell at a margin", no matter what it is.