Don't found your startup based on the first idea you fall in love with. Don't found your startup based on the first idea you fall in love with. Don't found your

Don't found your startup based on the first idea you fall in love with. Don't found your startup based on the first idea you fall in love with. Don't found your startup based on the first idea you fall in love with. Make a list of attractive markets to play in, talk to a lot of insiders in those markets, choose three ideas out of at least 30 that you generated, put some serious work into validating their business models, then let yourself fall in love with one and spend 10 years sweating to make it a reality.