It's a pretty significant cost-calculation change, and thought the charge may not land yet, it'll probably land later on. Also, a lot of people manage MC accoun

It's a pretty significant cost-calculation change, and thought the charge may not land yet, it'll probably land later on. Also, a lot of people manage MC accounts for clients, so this will be a head's up discussion in those engagement discussions ("That tool we use for audience segmentation..? The price calculation may be changing because they're now counting unsubscribes.."). That said, to your second point: a lot of people just want simple, email list management. And for that, MailChimp has gotten a little unwieldy. But in a more sophisticated digital marketing strategy, some of their other components make more sense. They're competing with the base CRMs out there, and they'd rather not be one half of an equation where they'll eventually lose out because customers need to move up the offering chain. And in remarketing and attribution oriented campaigns, the new MC features make more sense, in theory. Lastly, many many many companies out there barely use their marketing tools. If you think in terms of analytics, tracking, audience targeting, remarketing, etc., a lot of people are just using the thinnest feature set to fake their marketing. If you tie a few tools together, it gets a bit harder, so those MC customers who are trying to level up a bit need to figure out an additional element of integration. It's detail oriented and prone to error. By bundling these together, they can help their customers level-up without confronting the integration burden.