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This is a really great marketing example! The creator has combined a top page HN post with a PH launch at the same time with really polished looking apps & land
by albertgoeswoof 7y ago
This is a really great marketing example! The creator has combined a top page HN post with a PH launch at the same time with really polished looking apps & landing pages.
Essentially this will give them a huge traction boost on the app stores and a bunch of new users. Super impressive.
- allenu 7y agoIt's definitely good marketing, so kudos to the creator. I will say though that so many Medium articles I read now are essentially marketing pieces. They'll cover some topic very, very lightly and have a call to action at the end to view the author's product or company.
- mmoez 7y agoLink poster here: I am not the creator of the app and don't know its author Andrew Burton. So there is no intentional coordination. Heck, Andrew may not have yet noticed that his article is a top page HN. I have just stumbled upon this article in a UX mailing list and thought it'd be interesting to share it on HN.
- Loughla 7y agoHonestly, this type of advertising usually rubs me exactly the wrong direction. But after reading the discussion it prompted, I'm left questioning exactly why it does so. And like you said, slick marketing on the part of the creator at the very least needs to be acknowledged.