"Growth" is one of the most misnamed and misunderstood roles because, as you correctly noted, everyone in the company should be responsible for growth. I expla

"Growth" is one of the most misnamed and misunderstood roles because, as you correctly noted, everyone in the company should be responsible for growth. I explain to everyone about my role that it's not the responsibility of the Growth team to deliver Growth, it's our responsibility to put Growth more under the companies control. We act like a team of scientists to empirically try and understand what drives our growth and then build out systems, tools and processes to measure & improve those factors. YC has a good guide on what kinds of roles a Growth team is responsible for and what good Growth people do: https://blog.ycombinator.com/growth-guide2017/ https://blog.ycombinator.com/growth-guide2017/