1. Build a product customers want (kind of important) 2. Write efficient code (have low technical debt too while your at it) so you can keep hosting and operat

1. Build a product customers want (kind of important) 2. Write efficient code (have low technical debt too while your at it) so you can keep hosting and operating costs low 3. Get users to use and buy your product 4. To become profitable: either charge enough to reach profitability, or sell more to reach profitability