I came here to make the point that there was too much friction in subscribing and logins across devices. To prove it I checked a major publisher and - wow, Appl

I came here to make the point that there was too much friction in subscribing and logins across devices. To prove it I checked a major publisher and - wow, ApplePay, TouchID, done. Five seconds and I'm a subscriber, $8 a month. And iCloud sent the password from my MBP to my iPhone, probably Google-users get the same or better. I checked a second publisher and it has slightly more friction, asking for my name, but still makes payment much easier than before. There was a time where digital was about upselling print, but to my surprise publishers seem to be doing things right. I just now got two subscriptions, it feels good to support journalism.