Some companies continue to surprise, year after year. For me, Amazon and Netflix are the 2 that are the most frequently underestimated. I recall a few years ago

Some companies continue to surprise, year after year. For me, Amazon and Netflix are the 2 that are the most frequently underestimated. I recall a few years ago when Amazon came out with AWS and stock analysts were like, "Why are they bothering with this tech stuff? They are a bookstore. They should focus on the core competencies." The analysts somehow missed that running a web site on a galactic scale was, in fact, part of Amazon's core competence. Netflix, in its battle against Blockbuster and other media giants, seems to epitomize that quote that is often attributed to Ghandi: First they ignore you Then they laugh at you Then they fight you Then you win.