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What if the market is the general public, the consumers?
by quotz 7y ago
What if the market is the general public, the consumers?
- davismwfl 7y agoStill the same, test the idea before you invest lots of time. It is even easier when the market is consumers usually. Go to the Gym, Starbucks etc ask people if they'd use it, pay for it etc. Talk to humans face to face to get a read on their feedback. Collect their email and name to offer them a free preview when the product launches. If they resist, they weren't really interested and just trying to be nice. If you get good initial feedback from people you talk to then it is good to setup an online signup form and do some simple advertising with FB/Google and see if you can get 500 or 1000 signups. And get feedback on the features so you know what to build. If you have good traction with signups and solid feedback move forward. If instead you get very few signups as a percentage of visits then you aren't on the right track. Change the approach and retest before you build. The #1 mistake I think most developers make is trying to build a product before they have a client/market.
- davismwfl 7y agoI do want to clarify one point, consumer market is not an easy market in general. My "even easier" comment is about getting initial product validation because you don't have a lot of gatekeepers like B2B can have before you talk to a decision maker.