The article takes the example of airport pickup. Traditional rental companies pay for a premium space, staff. With Turo, most people agree on a precise time and

The article takes the example of airport pickup. Traditional rental companies pay for a premium space, staff. With Turo, most people agree on a precise time and location pickup. For example, I'll be outside gate XX at 4:15pm, meet me there with the black Toyota Camry. This means the person renting out can drive and arrive there at 4:15pm, and just hand out keys. That person didn't pay a fee to be outside the gate, like many other people who welcome friends and family. So traditional rental companies are pissed off because they have to pay for the space.