More people are familiar with Xmarks and this gives LastPass the buzz and the exposure. LastPass is one of the rare companies the really figured out the freemiu

More people are familiar with Xmarks and this gives LastPass the buzz and the exposure. LastPass is one of the rare companies the really figured out the freemium part. Also considering that Xmarks were going out of business outright, this probably didn't cost that much. Lastpass is so far ahead of everyone and have such a superior product that the traditional browser competitions are not a match to their offering.