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I've been using Mailchimp for a while and I'm very confused with the software. Lists changed to "Audience", and it seems they want me to segment my audience usi
by nbrempel 7y ago
I've been using Mailchimp for a while and I'm very confused with the software. Lists changed to "Audience", and it seems they want me to segment my audience using tags instead of having separate lists which just makes things more confusing for me. I guess they are moving away from "email" software to more general "marketing" software. Also the editor is surprisingly bad.
I'm planning on experimenting with https://www.mailerlite.com https://www.mailerlite.com to see if it's more to-the-point.
- whymsicalburito 7y agoHaving a single contact list that is segmented by tags and other criteria is more standard in marketing platforms. I think you're right that this is part of their migration to being a more full featured marketing solution.
- jonah 7y agoAs a matter of fact, that's exactly what they're doing. I received an email from them yesterday talking about their all-in-one Marketing Platform with CRM. https://mailchimp.com/marketing-platform/ https://mailchimp.com/marketing-platform/
- vfulco2 7y agoI agree. I hoped to grow with them but the design changes and new legalese game playing are terrible. Out of there soon.