>Who's left to do that? The article says that they gutted the solar sales team. It's not clear to me that they need a sales team for a product so highly differ

>Who's left to do that? The article says that they gutted the solar sales team. It's not clear to me that they need a sales team for a product so highly differentiated. If they can deliver a solar roof product as promised, they're no longer in the heavily commoditized traditional photovoltaics market that requires boots on the ground. A wholesale distribution model where they exit the installation business makes sense in that reality — they don't have any real competitive advantage in sales or technical ability in the existing retail market.