Its a $50K+ product, so its only really an option for someone who would be willing to shell out for a slate or other high end roof. So, a small market. On top

Its a $50K+ product, so its only really an option for someone who would be willing to shell out for a slate or other high end roof. So, a small market. On top of that high end roofs last a long time (100 years) compared to asphalt shingles, so not many retrofit jobs are likely. New high end homes would be an option, but they would need building partners that would offer it in their menu of options. Doesn't sound like they have one. Its really a headscratcher as to how they thought this would work out.