Seems that the strategy is to trigger curiosity, then pull person by this curiosity to show him a lot of ads. To trigger curiosity they pose some artifically cr

Seems that the strategy is to trigger curiosity, then pull person by this curiosity to show him a lot of ads. To trigger curiosity they pose some artifically created question, by inventing an imaginary gut doctor with some imaginary obscure opinion, and create a bunch of content that seems promising on answering question, but never answers it actually. The answer is irrelevant for their goals and all the scheme works while answer is not accessible easily. This scheme can be scaled by a lot of misterious clickbaity questions without answers, because an attention of a person searching for answer for some question can be redirected to another question, then to one more, and more... It looks as a labyrinth where you could follow clickbaits and where you never able to find answer for question bothering you. Moreover you a facing a lot of other mysterious questions and if you got tired for the current one, then your attention might get caught by another, and you might continue to run through the labyrinth, clicking, clicking, clicking... I guess what is the business model behind this. Showing ads? Skewing metrics?