"When branding hits hammers" Hammers were probably some of the very first things 'branded'. You want a quality, reliable, robust tool, and surely blacksmiths

"When branding hits hammers" Hammers were probably some of the very first things 'branded'. You want a quality, reliable, robust tool, and surely blacksmiths and makers developed their own reputations for quality among other things. Branding can be some flakey mumbo jumbo, but it doesn't have to be, in fact in shouldn't be. The three rules of branding are 'authenticity, simplicity and consistency' - and the better brands are good at '1' i.e. 'authenticity', meaning the brand truly reflects the nature of the product or organization.