3 ms·
Difference between A/B testing and multivariate testing
- rorrr 16y agoSpammy shitty article. The author has no idea how multivariate testing works, he completely misses the most important aspect of it. Multivariate testing actually does not require to show every possible combination, it can eliminate many combinations using statistics.
- paraschopra 16y agoPlease mind your words. Every kind of multivariate testing requires you to theoretically have data for every combination. In partial factorial or taguchi methods you simply estimate it from other live combinations. This doesn't mean you don't need data for all combinations. Moreover, this article's intended audience is beginners. If you know about full and partial factorial audience, you probably know main differences between A/B testing and multivariate testing.