Just like the lifeboat example in the article. But yeah, there are definitely a few ways to get free links from large sites/organisations and influencers via t

Just like the lifeboat example in the article. But yeah, there are definitely a few ways to get free links from large sites/organisations and influencers via tricks like this. Seen quite a few SEO companies sponsoring scholarships for much the same reason. Expert roundups are another good example of that too. Ask a bunch of popular people about something on Twitter or what not, put the quotes into an article and then get them to link back to it/share it with their followers.