On a side note, having lived in a northern city famous for its bad weather (Dublin) I always wondered why instead of building with dark red bricks they don't co

On a side note, having lived in a northern city famous for its bad weather (Dublin) I always wondered why instead of building with dark red bricks they don't coat the buildings with reflective material. And the sad part is that I bet it's not done because it's for the benefit of the neighbors on the opposite side of the street (though of course, it could be reciprocal).